Spotify Coming to Africa

Published Feb. 25, 2021, 6:46 a.m. by Bethel Brill

According to a statement released, the world's biggest music and podcast streaming service Spotify is coming to Africa. 

This is exciting news for both this platform and millions of people in Africa who have missed out on the unique features Spotify offers. 

According to this statement, the pioneer streaming platform is currently seeking to expand to over 80 new markets in Asia, Africa, Latin America, the Caribbean, and Europe, thus, increasing its presence to over 180 markets globally. 

With this expansion being its largest since its launch, this music streaming pioneer will become accessible to over half of the world's population. Additionally, this expansion will see Spotify add 36 new languages to the existing 24 on their platform, taking the total number to 60 languages.

Albeit commendable, this move has been described as long overdue. With Africa being one of the biggest markets for almost all of the streaming services in the world, Spotify’s previous absence has left a void in the market which has been filled by Apple Music, AudioMack, Deezer, and the rest. 

Before this expansion, Africans save for those living in Egypt, Morocco, and South Africa had to use VPNs to access this service. By extending their service to 41 African countries including Ghana, Nigeria, Kenya, and more, residents in these countries can now access both the free and premium Spotify plans. 

According to the announcement released by this streaming pioneer, this expansion is followed by an update and incorporation of new features both in the music and podcast sessions. The aim of this, according to the statement is to fit into the new markets. 

According to statistics, Spotify currently has over 141 million premium subscribers on their platform, making them arguably the biggest streaming service in the world. It has become a tradition of this streaming giant to incorporate new features after an expansion. For example, in 2018 after breaking into new markets in Europe and America, Spotify updated its features and introduced the “free plan”. 

This plan gives you access to millions of songs and podcasts for free. This feature is still available and according to the statement will be introduced to these new markets. 

It is important to note that this expansion will see Spotify compete with the already existing streaming services like Apple Music, Boomplay, Deezer, AudioMack, YouTube Music, Shazam, and other local streaming apps. 

With all these brands present in Africa, it would only suggest that the market is perceived to be fairly competitive and large enough for all. This could also be because of the enviable music talent in the continent, especially Nigeria. 

Taking Africa’s economy into consideration, Spotify has created a fair premium plan for prospective premium members. According to the statement, there is an Individual Plan, a Family Plan, and a Student Plan. 

The competitive nature of subscription fees to be paid by premium members has become a talking point for most Africans. As seen on Twitter, youths from Nigeria and Ghana were pleased to find the subscription fees were lower than they envisaged.

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